Brand Campaign: Nairian Skincare

Creative Direction | Photography | Branding

Nov. 2024 — present

Project Overview

Nairian is a woman-founded, organic, cruelty-free skincare brand rooted in Armenian herbalism and sustained by an eco-farm in Armenia. This campaign aimed to revitalize its online presence and grow visibility in the U.S. through storytelling, aesthetic refinement, and community engagement.

Role & Contributions

  • Directed and shot a 35mm film campaign featuring products, models, and Armenian elements

  • Led creative direction, casting, styling, and location scouting to reflect brand ethos

  • Co-organized and hosted a hands-on herbalism workshop to embed the brand locally

  • Develops marketing strategy to boost engagement and sales

    • Created a visual language rooted in nature, ritual, and identity through original film photography

    • Deepened brand relevance and strengthened local recognition

    • Contributed to a more cohesive and intentional online presence

  • The campaign honored Armenian herbalism through a contemporary lens, combining product photography with soft portraits in natural light that placed skincare in relation to land, lineage, and ritual. Shot entirely on 35mm film, the visual direction emphasized warmth, using elements like fruits and fabrics to reflect Nairian’s values of sustainability, care, and cultural continuity.

Digital campaign assets