CULTURAL PLATFORM: Mother Armenia

Event Production | Creative Direction | Branding

Nov. 2023 — present

Project Overview

A multi-event series co-led under the Mother Armenia banner, centered on Armenian and SWANA/MENA identity. We produce cultural events that raise humanitarian aid, spotlight independent artists, and build cross-diaspora community in the SF Bay Area.

Role & Contributions

  • Leads creative direction from concept to execution across visual, spatial, digital assets

  • Curates artists, venues, and vendors aligned with the platform’s cultural vision

  • Designs flyers, logos, and campaign assets using original photography and illustration

  • Directs content strategy, marketing, comms to drive turnout

    • Raised $18,500 for humanitarian aid through community events

    • Drew 1,700+ attendees across multiple Bay Area venues

    • Scaled Mother Armenia from a local project to a recognized cultural platform

    • Built consistent brand identity across print, digital, and physical touchpoints

  • I merge contemporary design with diasporic memory, drawing from archival ephemera, cultural imagery and landscapes, and my own illustration and photography. Each event is crafted as a full experience where design, lighting, sound, and spatial layout form a cohesive story. Post-event content reinforces the narrative across platforms.

Flyer design + illustration

Flyer design + photography

Radio show photography

Radio show tile

← Portfolio