MUSIC VIDEO: “Out Here” by TARANI

Assistant Production | Creative Direction | Styling

Sep. 2023

Project Overview

“Out Here” is a music video by artist Tarani, shot entirely on location in Armenia’s Syunik Province. Framed as a love letter to the land, it weaves music, landscape, and presence into a visual meditation on place, identity, and ancestral memory. Filmed across forests, rivers, and rock formations, the video merges grounded direction with poetic movement. As assistant producer, I supported both creative execution and on-site logistics.

Role & Contributions

  • Supported production and on-site logistics across remote locations

  • Styled hair, jewelry, clothing, and makeup for all scenes

  • Assisted with lighting/framing to align with video’s visual tone

    • Shaped the visual and emotional continuity of a site-specific shoot grounded in place/story

    • Supported smooth production across remote natural locations

    • Backed an artist-led vision through detail-driven styling and on-site coordination

  • My role centered on responsive, grounded support that translated the vision into physical space. Working across styling, lighting, and location logistics, I helped ensure each frame felt intentional and in tune with the emotional landscape of the song. With minimal gear and no artificial setups, every decision was shaped by terrain, natural light, and the artist’s connection to the land.

MUSIC VIDEO: “TRIUMPH” by R-MEAN

Creative Direction | Styling

Jun. 2023

Project Overview

“Triumph” is a music video by diasporan Armenian rapper R-Mean, filmed across Armenia as a tribute to resilience in the face of war, displacement, and cultural erasure. Shot at locations like the Mother Armenia statue and rural villages, the video weaves survival, pride, and unity into a cinematic statement. I joined as a stylist and local collaborator, contributing to the visual narrative through wardrobe, atmosphere, and cultural insight.

Role & Contributions

  • Styled group scenes with clothing to reflect unity, strength, pride

  • Served as a local cultural and logistical resource for the team

  • Collaborated with the director to ensure styling aligned with the song’s message and emotional tone

    • Helped reinforce the video’s narrative of collective strength through intentional styling

    • Contributed to the success of a diasporan-led shoot in Armenia

    • Played a supportive role between production and local context

  • Working on “Triumph” required sensitivity to both message and environment. My styling approach focused on subtle strength, choosing neutral, grounded looks that visually supported the message without distraction. I moved fluidly between styling and support to keep the shoot grounded in its setting and purpose. Every decision was guided by what the story and place called for.